Regardless of party, all Americans should rejoice in one result of the 2020 elections: the return of well-planned, positive, carefully crafted presidential messaging and traditional media operations.
On Monday, November 9th, just 48 hours after winning the election, President-elect Joe Biden released a simple, yet effective statement which extolled the announcement from Pfizer that its COVID19 vaccine is predicted to be 90 percent effective. Biden’s 232-words struck the right tone of excitement, tempered optimism, and practical realism. It reminded Americans that the fight against the virus is far from over and the best protection against it remains the careful pursuit of science. Read more…
Written by Ross Wallenstein, Vice President of J Strategies
Published Nov. 23, 2020 in PR Daily
