Raise awareness among targeted New York elected officials and other stakeholders as to the high price of sugar and its implications for the Empire State’s economy
The U.S. has some of the highest sugar prices in the world, due largely to Depression-era policies preserved by the lobbying efforts of large sugar producers. These inflated prices put American businesses at a competitive disadvantage, forcing manufacturers – who rely on sugar as a core ingredient – to make difficult choices in keeping costs low.
Created a roundtable event with an upstate Member of the House of Representatives, with seats on both the House Agriculture Committee and the Small Business Committee. The member toured a local gum manufacturer and then sat at a roundtable discussion with elected officials, chamber of commerce heads, other small business owners and several plant employees. The roundtable was covered in three print publications, six television stations and one radio station. Additionally, J Strategies secured three separate op-ed pieces from local business owners and seven support letters to the Member of Congress designed to showcase the level of support for a fix to sugar pricing in Washington.