Lago Resort & Casino

Creating jobs to revitalize a community

  • Challenge

    Support Lago Casino & Resort’s bid for a casino gaming license over their competitors by generating community support and minimizing opposition.

  • Problem

    In an effort to revitalize the economy in Upstate New York, Governor Cuomo created the New York Gaming Facility Location Board to establish four gaming resorts in three Upstate regions. During the course of a year, casino developers made their case for why their proposed casinos should be awarded one of the four gaming licenses.

  • Solution

    J Strategies developed a network of grasstops and grassroots advocates for Lago Casino & Resort to support their application for a casino gaming license. This network of allies, which included local business owners and elected officials, were activated to weigh-in with the New York Gaming Facility Location Board though media and by issuing letters or memos of support.


  • 2,000,000 Facebook users reached
  • 5,000 printed materials distributed
  • 2,000 likes on Facebook
  • 200 grassroots testimonials
  • 150 letters of support
  • 1 casino bid granted

Ready to expand your influence?